Positioning First
Competitor review, audience direction and a positioning statement — so the copy has something to say.
Creative Consulting & Content · AU · IN · UK · US
Creative Consulting and Development
Strategy, Then Words
Positioning, copywriting, social content and campaign management on flat monthly retainers, for clients in Australia, India, the UK and the US. From $159 USD/month. Invoiced in AUD.
$159
From / Month
2
SEO blogs / month
12
Social graphics / month
USD
Shown in USD, invoiced in AUD
Consulting & Content
Good Copy Starts Before the Writing
Most websites don't have a writing problem, they have a positioning problem. Nobody has decided who the business is for or what it says differently, so every page hedges. That is the same failure whether the business is in Adelaide, Ahmedabad, Bristol or Boston — the market changes the words, not the underlying decision.
So this ladder starts with strategy — a workshop, a positioning statement, messaging pillars and tone of voice — then moves into the work that uses it: website and service copy, SEO articles, branded social content, and full campaign planning with monthly reporting. Prices are shown in USD and invoiced in AUD.
Start a Project$159/mo
Brand Strategy & Positioning
Workshop, messaging pillars, tone of voice, strategy PDF
$229/mo
Content Creation & Growth
Website + service page copy, 2 SEO blogs a month
$329/mo
Social Content Boost
12 branded graphics and 8 captions a month
$399/mo
Campaign Development
Roadmap, content calendar, weekly check-ins, reporting
Packages
Consulting & content packages
Live pricing, straight from our package catalogue — the same figures you'll see on the pricing page and on your invoice.
Monthly
Brand Strategy and Positioning
Find your voice, audience, and positioning.
$159/month USD
Invoiced in AUD
- Competitor review
- Audience direction
- Brand messaging clarity
- Positioning guidance
- Email support
Monthly
Content Creation and Growth
SEO-friendly copywriting for websites, services, and blogs.
$229/month USD
Invoiced in AUD
- Website copy improvement
- Service page content support
- SEO-friendly wording
- 2 SEO blog articles/month
Monthly
Campaign Development and Management
End-to-end campaign planning and improvement.
$399/month USD
Invoiced in AUD
- Campaign planning
- Monthly campaign roadmap
- Audience and offer direction
- Content calendar creation
- Campaign messaging framework
Related
Fit
Who these retainers are for
Strategy and content compound slowly. Here is when that is the right spend, and when something more direct is.
A good fit if…
- Every page of your site reads like a different person wrote it on a different day.
- You can describe what you do, but not why someone should pick you over the business down the road.
- You know you should be publishing, and the blog has three posts from two years ago.
- You have a designer and a website, but nobody deciding what actually gets said.
- You are running campaigns and the bottleneck is content, not budget.
Probably not us if…
- You need a single page of copy written once. These are monthly retainers — tell us the scope and we will quote it as a one-off instead.
- You want graphics only, with no strategy or copy attached. Monthly Creative Support in our branding packages is cheaper for that.
- You want the content published with paid budget behind it. That is advertising and marketing — this category makes the content, that one distributes it.
What's Included
Messaging Pillars
Two or three things you consistently say, plus tone-of-voice direction, written down as a reference.
Website & Service Copy
Homepage messaging framework and service page content written in SEO-friendly language.
SEO Blog Articles
Two SEO articles a month on the Content Creation package, aimed at the terms your customers search.
Branded Social Content
12 branded social graphics and 8 captions a month, plus campaign visuals and simple short-form content.
Campaign Management
Monthly roadmap, content calendar, scheduling support, weekly check-ins and a monthly campaign report.
In practice
What each line actually means
The package lists are the summary. This is what lands in your inbox each month.
A Positioning Statement
One paragraph saying who you are for and what you do differently — agreed, not assumed, and checked against later.
Messaging Pillars
The two or three things you say consistently, written down, so a new page does not restart the argument.
Tone-of-Voice Direction
How you sound in writing, with what is in and out — it makes a caption and a service page feel like one business.
Copy That Sells First
Content Creation improves website copy and supports service pages with SEO-friendly wording, starting with the pages that convert.
Two Articles a Month
Written around terms your customers search, published on your own site, building a library rather than a one-off push.
A Calendar That Is Kept
Campaign Development adds a roadmap, content calendar, creative briefs, publishing support, weekly check-ins and a monthly report.
Process
How the work runs
A repeatable monthly rhythm that keeps strategy, content and campaigns moving in the same direction.
Step 01
Strategy session
We agree your positioning, audience and the message you want landing consistently across every channel.
Step 02
Content planning
We plan the month's content around that strategy so nothing is produced without a purpose behind it.
Step 03
Production
Copy, creatives and campaign assets are produced to the agreed plan and sent to you for approval.
Step 04
Review & iterate
We look at what performed, keep what worked and adjust the next cycle accordingly.
Step 01
Strategy session
We agree your positioning, audience and the message you want landing consistently across every channel.
Step 02
Content planning
We plan the month's content around that strategy so nothing is produced without a purpose behind it.
Step 03
Production
Copy, creatives and campaign assets are produced to the agreed plan and sent to you for approval.
Step 04
Review & iterate
We look at what performed, keep what worked and adjust the next cycle accordingly.
Before we start
What we need from you
Strategy is only as good as what goes into the room. None of this takes long to gather, and all of it changes the output.
- An hour of someone senior for the discovery workshop — ideally whoever answers the phone to customers.
- The three or four competitors you are genuinely compared against in your own market, not the international brands in your category.
- Your existing site, brochures and social profiles, however inconsistent. We would rather see the mess.
- The questions customers ask every week, and the objections you answer most often.
- Access to publish, or one person who can publish what we send.
- Any launches, topics or seasonal dates worth planning content around.
- One approver. Brand Strategy & Positioning includes one revision round on the strategy document.
Choosing
Which retainer fits
Strategy first, then content, is the usual order — but if the budget only stretches to one, most businesses get more out of the strategy tier.
Brand Strategy & Positioning — $159/month
Start here when the words keep changing because the decision behind them was never made. Workshop, competitor review, positioning statement, messaging pillars, tone of voice and a final strategy PDF. The competitor review looks at the businesses you are actually compared against in your own market, not the international names in your category.
Content Creation & Growth — $229/month
Start here when you already know what you stand for and need it written well — website copy improvement, service page support and 2 SEO blog articles a month, written in the spelling and vocabulary your readers expect.
Social Content Boost — $329/month
Choose it when the need is volume: 12 branded social graphics and 8 captions a month, plus campaign visuals and simple short-form content.
Campaign Development & Management — $399/month
Choose it when the problem is coordination — roadmap, content calendar, creative briefs, publishing support, weekly check-ins and a monthly campaign report. Every figure sits on the pricing page, shown in USD and invoiced in AUD.
Related work
Where content sits
Content lands on pages other people built. If those pages need rebuilding rather than rewriting, our website design and development packages start at $599, and the CMS tier is the one that lets your own team publish articles without us. If the look needs settling before the words do, branding and identity design covers logo, palette, type and a brand guide.
If the writing already exists and the missing piece is distribution and budget, that is advertising and marketing, while the ongoing search side sits with SEO services. Our own blog is a fair sample of the article work.
- Brand Strategy & Positioning ($159/month) is the consulting tier: a discovery workshop, competitor review, audience direction, a value proposition, a brand positioning statement, messaging pillars, tone-of-voice direction and a homepage messaging framework — delivered as a final strategy PDF with one revision round.
- Yes. We write and plan content for businesses in Australia, India, the United Kingdom and the United States. Language is the part that has to be deliberate: we write in the spelling convention your market expects, use the vocabulary your customers actually use for the thing you sell, and keep the examples, seasons and public holidays local — a summer campaign runs in January in Sydney and in July in London. The discovery workshop is a scheduled call in your timezone, and the strategy document reads the same whichever market it was written for.
- Content Creation & Growth ($229/month) includes website copy improvement, service page content support, SEO-friendly wording and 2 SEO blog articles a month. Social Content Boost ($329/month) covers 12 branded social graphics and 8 captions a month, plus campaign visuals and simple short-form content.
- Content Creation & Growth produces the words. Campaign Development & Management ($399/month) plans the whole campaign around them — a monthly roadmap, content calendar, messaging framework, creative briefs, publishing and scheduling support, weekly check-ins and a monthly campaign report.
- Not always. If you already know who you're speaking to and how you sound, start with content. If every page reads differently and you're not sure what makes you different, the strategy tier is the cheaper way to find out before you pay for copy twice.
- The copywriting tier is written with SEO-friendly wording and structure, and includes 2 SEO blog articles a month. That supports search visibility — it isn't a ranking guarantee, and we don't offer one. Ongoing technical and on-page SEO is a separate monthly package.
- All four packages in this category are monthly retainers, because strategy, content and campaigns compound over time rather than finishing in a week. Prices are shown in USD and invoiced in AUD. If you want a one-off piece of work instead, tell us the scope and we'll quote it.
Ready to get started?
Tell us what your business does, what you need and who you are selling to. We'll come back with a clear scope and a fixed quote in USD, invoiced in AUD.
Social Content Boost
On-brand visuals for campaigns and social.
Invoiced in AUD