SEO That Reports What Actually Changed
Not Vanity Metrics

The $299 AUD/month SEO Growth Package suits an Australian business that already has a working website, sells something people search for, and makes enough on a single job that one or two extra enquiries a month covers the retainer. Trades, clinics, professional services and local retailers usually sit in that shape.

It also suits a site that ranks perfectly well for its own business name and nothing else — the familiar sign that the pages exist, but nothing on them is aimed at what customers actually type into Google.

It is not worth it yet if the website is half-finished, if the pages you would want to rank do not exist, or if the site cannot be crawled or edited without a developer. In those cases the money goes further on the build: a fast, well-structured SEO-ready website gives ongoing SEO something to work with, and starting a retainer first mostly pays us to document problems the rebuild has to fix anyway.

We would also say no in two other cases. If your entire market is a handful of buyers you already know by name, search is the wrong channel. And if you need enquiries this fortnight, SEO is the wrong speed — technical fixes can show up in weeks, but competitive positions take months, and paid channels are the honest answer to an urgent gap.

A retainer is only as honest as its scope, so here is what a month looks like. The first one is weighted towards the audit and the baseline: crawlability, indexing, page speed, internal structure, titles and headings, plus a written record of where Search Console has you before anything changes. Everything after that is measured against it rather than claimed.

From there, each month mixes three kinds of work. Technical fixes work down the prioritised list — broken or duplicated canonicals, thin pages, redirect chains, images and scripts holding the page back, structured data that is missing or wrong. These come first because they cap everything else you could do.

On-page work takes the pages that matter commercially and aligns titles, headings, copy and internal links to the way people phrase the search. Where local relevance matters, that extends to your Google Business Profile, your service and suburb pages, and keeping your business name, address and phone number consistent everywhere they appear.

The month ends with reporting from Search Console: impressions, clicks, the queries you are being shown for, and what moved or did not. We include the pages that went backwards, because a report showing only improvement is not a report. No positions are promised, and no backlinks are sold by the number — bulk link buying is the exact pattern search engines classify as spam, and the risk of that lands on your domain, not on ours.

Larger jobs sit outside the retainer on purpose. A full technical audit, a migration with redirect mapping, or a sustained content programme is quoted separately so the monthly scope stays predictable and you can see exactly what the extra money bought.

SEO and the website are not separate purchases. If you are building or rebuilding now, the structure, speed and page plan settled during the build decide how much a retainer can achieve later — which is why our SEO-ready web design work builds the technical groundwork in from the start instead of retrofitting it a year later.

If the site already exists and simply needs more pages or a cleaner structure, that is usually a scoped project against your existing website build, not something a monthly retainer should quietly absorb. Keeping the two separate is how you can tell whether the retainer is earning its keep.

Publishing is the other half of the equation. A WordPress site or a CMS build gives you somewhere to add service and location pages without booking developer time, and that is what keeps a retainer productive past the first few months. Without it, every new page becomes a small project of its own.

If your customers are concentrated in one city, local relevance does more for you than any national keyword — the way we approach a single-city audience is set out on our Melbourne web design page, and the same thinking applies to every capital we work in.

Website builds and their AUD prices are listed on the pricing page, starting at $899 AUD for a Starter Website. The SEO retainer is separate from all of that, billed monthly, and quoted in Australian dollars like everything else we do.