Google Ads management for Australian small businesses Plus Meta Ads, set up properly from day one

Who this service is for

This page is for Australian small businesses that want to run paid search or social ads without handing a large monthly fee to an agency. Think plumbers and electricians wanting calls in their service area, clinics wanting bookings, local retailers promoting a range, or online shops testing a new product.

It is also for people who tried boosting posts or running Google Ads themselves, spent a few hundred dollars, and could not tell whether anything worked. Most of the time the problem is the setup and the tracking, not the platform.

If you want a wider plan that covers branding, campaigns across several channels and creative direction, our advertising and marketing campaigns page covers that broader work. This page is about getting Google Ads and Meta Ads set up and run well.

What is included

Digital Ads Campaign Setup, A$399 one-time

• A Google Ads or Meta Ads campaign set up in your own account
• Audience targeting, including location, schedule and basic audience settings
• Ad copy setup, written for your offer and your customers
• Tracking guidance so calls, form submissions or purchases can be recorded

Monthly Performance Marketing, from A$699/month

• Ongoing paid ads guidance and adjustments
• Social content to support your campaigns
• SEO improvements to your site, so you are not relying only on paid traffic
• Basic monthly reporting in plain English

Your ad spend is paid directly by you to Google or Meta and is separate from our fees. We never hold or mark up your ad budget. Full package details are on our pricing page.

How we work remotely

We are a founder-led studio based in Ludhiana, Punjab, working with Australian businesses over video calls, email and WhatsApp. Ad accounts are all online, so being remote makes no practical difference to the work.

• Short call. We talk about what you sell, where your customers are, what a good enquiry looks like and roughly what you can spend.
• Account access. You create or open your Google Ads or Meta Business account with your own payment details, then add us as a user. We never ask for your password.
• Landing page check. We look at the page your ads will send people to. If it is slow or unclear, we tell you before any money is spent.
• Tracking. We help you set up conversion tracking so we can see which ads lead to calls, forms or sales.
• Build. We set up the campaign structure, keywords or audiences, ad copy and settings, then send you a summary to approve.
• Launch and early checks. In the first couple of weeks we watch search terms and spend closely and remove anything wasting money.
• Monthly review. On the monthly plan, you get a short report and a note on what we changed and why.

Google Ads or Meta Ads?

They do different jobs. Google Search ads reach people who are already looking, for example someone typing emergency plumber near me. Meta ads on Facebook and Instagram reach people based on interests and location before they are searching, which suits products, events and visual businesses.

For most service businesses, we suggest starting with Google Search because the intent is clearer. For shops and brands with strong visuals, Meta is often the better first test. We will give you a straight recommendation after the first call rather than selling you both.

What we do not do

• We do not guarantee leads, sales, cost per click or return on ad spend. Anyone who does is guessing.
• We do not claim Google Partner or Meta certifications.
• We do not take control of your ad account or pay ad spend on your behalf.
• We do not run ads for products or services the platforms restrict, or write claims we cannot support.
• We do not lock you into long contracts. The monthly plan can be stopped with notice, and you keep everything.

When this service is the wrong choice

Paid ads are not always the right first step. Hold off if:

• Your website does not clearly say what you do, where you work and how to contact you. Fix that first, through website design and development or a dedicated landing page.
• You can only spend a very small amount a month. Low budgets can still work, but it may take longer to learn anything useful, and organic work might be a better use of money.
• You want steady long-term visibility rather than paying for every click. Look at our SEO services alongside or instead of ads.
• You need someone sitting in your office managing ads daily. A remote studio is not set up for that.

Across Australia, from one remote studio

We set up campaigns for businesses targeting customers in Sydney, Melbourne, Brisbane, Perth, Adelaide and regional areas. Location targeting is set inside the platform, so we can focus your budget on the suburbs or radius you service.

Tracking and reporting, in plain English

Good ad management depends on knowing what happened after the click. Without tracking, you are judging campaigns on clicks and impressions, which tell you very little about whether the phone rang.

During setup we help you record the actions that matter to your business, such as calls from ads, calls from your website, form submissions, bookings or purchases. If your website makes this hard, we will explain what needs to change and whether it is a quick fix or a bigger job.

On the monthly plan, the report is short and readable. It covers what you spent, what the ads produced, which searches or audiences did well, what we changed during the month and what we plan to try next. If something is not working, the report says so. We would rather tell you a campaign should be paused than keep spending your money on it.

What we need from you

• Access to your ad account and website, or someone who can give it to us.
• A clear idea of the jobs or products you want more of, and the ones you do not want.
• Quick answers when we ask about a search term or enquiry, especially in the first few weeks.
• Honest feedback on lead quality. A cheap lead that never books is not a good lead.

Getting started

Tell us what you sell, the area you want to reach and whether you have run ads before. If you have an existing account, mention it and we can review the setup before suggesting changes. Get in touch through the contact page.

Frequently asked questions